Consumer Neuroscience

Purchasing a Consumer Neuroscience analysis means gaining scientific and objective data on consumer behavior. We don’t just rely on what people say, but on what they do and feel unconsciously.

With our approach, you will discover:

• Where attention truly goes (eye-tracking).
• How people emotionally react to your brand (facial coding).
• Their real level of engagement (EEG, GSR).
• Whether your message is effective or confusing.

Focus groups rely on what people consciously say, but often:

• They don’t remember exactly why they chose a product.
• They say what they think is socially acceptable.
• They can’t explain the emotions they felt.

Consumer Neuroscience goes beyond and measures unconscious reactions. For example:

A focus group may say your packaging is “nice,” but eye-tracking may reveal it doesn’t attract attention on the shelf.

A participant might say an ad is “engaging,” but facial coding might show neutral or negative expressions.

You can test:

• Packaging: Find out if it truly attracts consumers.
• Advertising & Video Ads: Understand if they evoke emotions and engagement.
• Shopping Experience: Improve the store layout or website UX.
• Branding & Positioning: Ensure your message is clear and impactful.

The cost depends on:
• The type of analysis (packaging, advertising, UX, retail, website, etc).
• The number of participants tested.
• The tools used (eye-tracking, EEG, GSR, facial coding, etc).

Our pricing is comparable to that of a traditional focus group—often even lower—while delivering significantly more valuable insights.

Contact us for a personalized analysis!

It depends on the type of test, but typically:

• Data collection: 1-2 weeks.
• Analysis and report: 2-3 weeks.
• Strategic consulting: Included, to help interpret the data and apply it to your marketing strategy.

No, even SMBs and startups can benefit from these analyses to optimize marketing strategies before investing large budgets in advertising, packaging, or branding

Yes. Using eye-tracking and emotional analysis, we can identify friction points in the online purchase journey. This allows us to optimize website design, product images, and key messages to increase conversions.

Neuroscience helps design packaging that captures attention, evokes the right emotions, and influences purchase decisions. Traditional methods rely on consumer feedback, but neuroscience uncovers unconscious reactions that drive behavior.

With tools like eye-tracking, EEG, and facial coding, we analyze how consumers perceive and interact with packaging. This allows brands to:

• Optimize visual hierarchy – Ensuring key elements (logo, product name, claims) are noticed first.

• Enhance emotional appeal – Testing color, shape, and imagery to trigger positive emotions.

• Improve usability – Identifying friction points, such as difficult-to-read text or confusing layouts.

• Align price perception – Making sure packaging communicates the right value.

By leveraging neuroscience, companies can design packaging that not only looks good but truly resonates with consumers, increasing engagement and sales.

Yes. With Consumer Neuroscience, we can evaluate in advance whether an ad generates the right attention and emotional response in your target audience. This allows you to optimize the message before launching large-scale campaigns, reducing the risk of failure.

Yes. One of the key advantages of Consumer Neuroscience is its ability to measure the perceived price of a product—how much consumers think it should cost based on emotional and cognitive responses.

Through tools like eye-tracking, EEG, and implicit reaction tests, we can analyze how elements such as packaging, branding, and messaging influence perceived value. This helps businesses:

• Align pricing strategies with consumer expectations.
• Identify barriers to purchase related to price perception.
• Optimize product presentation to enhance perceived quality and desirability.

By understanding how consumers mentally position your product, you can make strategic adjustments that increase its market appeal and justify pricing decisions more effectively.

Yes. In addition to data-driven analysis, we provide strategic consulting for companies looking to integrate neuroscience insights into their marketing and branding strategies. If a company has an internal marketing team, we offer training to help them leverage neuroscience-driven insights. If they work with an external agency, we collaborate with their partners to provide scientific data that enhances their decision-making process.

Traditional marketing strategies often rely on surveys, focus groups, and assumptions about consumer behavior. However, these methods have limitations because they depend on what consumers consciously express, which may not always reflect their real decision-making processes.

Neuroscience-based strategies, on the other hand, allow companies to:

• Measure real emotional engagement rather than self-reported feelings.
• Identify what truly captures attention and triggers memory formation.
• Optimize messaging and visuals based on subconscious reactions, not just conscious preferences.

By integrating neuroscience into communication strategies, brands can craft messages that resonate more effectively and authentically with their target audience, leading to higher engagement and conversion rates.