Our Impact

Retail

Neuroscience applied to retail enhances the shopping experience by optimizing store layouts, website design, and pricing strategies. We analyze perceived price versus actual price to maximize the customer’s perceived value and increase conversions. Techniques such as eye-tracking and emotional response analysis help us better understand consumer behavior.

Consumer Packaged Goods (CPG)

We study packaging, advertising, and purchasing behavior to determine what captures attention and drives emotional engagement. Our analysis of perceived price helps evaluate how product design and positioning influence its perceived value, optimizing marketing and pricing strategies.

Technology & Consumer Electronics

We assess product usability and digital interface design to ensure an intuitive user experience. We analyze how consumers perceive innovation and reliability in advertising. Additionally, we study how a product’s perceived price affects its attractiveness and purchase intent.

Entertainment & Media

We analyze audience reactions to digital content, from movie trailers to streaming platform interfaces. By measuring emotional impact, we optimize content, advertising, and distribution strategies. The perceived value of a subscription or premium content is a key factor we study to improve customer retention.

Food & Beverage

We examine sensory reactions to products, packaging effectiveness, and brand perception to refine marketing and positioning strategies. Our analysis of perceived price helps identify how quality and product experience influence consumer value perception and purchase decisions.